Just two months after its late May 2012 launch, SongPop (“Are you ready to rock? Listen to song clips to test your music recognition – then send challenges to your …
Read moreThe Olympics Are Coming, But Not for All
Two New York Times’ stories today address different aspects of the marketing of the 2012 Olympics and the negative actions of some.
One story deals with the tactic of ‘ambush …
Read moreSocial Success Stories: Marketing Lessons from Industry Leaders
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Business Travelers Interested in Mobile Services From Hotels
Evans on Marketing Business-to-Business, Technology and Marketing, Trends B to B, B2B, mobile media, travel
Business travelers are quite interested in improving their hotel experience through greater availability of mobile media tools from the hotels.
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Is Entrepreneurship Right for You?
Thinking of becoming an entrepreneur? Click on the photo and take the quiz to see if you are cut out to be a successful entrepreneur.
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