As Rick Reynolds says on the Harvard Business Review blog: “Strengthening your relationship with your existing customer base is one of the best ways to increase sales. Your company’s account …
Read moreEconomy-Proof Ads: Funny Beats Frugal in Advertising
Evans on Marketing Global Marketing, Marketing Communications, Sports and Entertainment Marketing, Trends advertising, effectiveness, global
As reported by James Russo, a Nielsen Vice-President: “Over the next decade, estimated global consumer spending will exceed $450 trillion. With so much at stake — and many markets continuing …
Read moreSetting Digital Ground Rules with Family and Friends
Are our friends and family sometimes — and more frequently — a pain in the neck with their many attempts to communicate with us?
Consider this observation from Elizabeth Bernstein, …
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