Once again, we look at enhancing the customer experience. This is a vital topic in our competitive shopping environment. And one that can be costly. While also requiring continuous investments.
Among our prior posts:
- Measuring and Enhancing Customer Satisfaction
- Too Many Brands Disappointing Consumers
- Value of Shoppers SECOND Purchases
- Changing Customer Experience Expectations
- Consistency Makes Good Customer Experiences Better
An Infographic on Enhancing the Customer Experience
From a shopping perspective, many factors go into the customer experience. And some of these factors affect customer perceptions before they even enter a store. Overall, these three store exterior factors are quite important: parking, outdoor signage, and storefront design.
According to a study by Morspace, 95% of consumers said that the external appearance of a store influences their decision to shop there. An attractive exterior experience can improve drive sales, increase your property value, and — most important — make the difference between passersby just walking on and stepping foot into your store.
To spruce up a store’s exterior experience, pay attention to its cleanliness, personal touches, and overall presence. Our infographic shows the essential components to consider, including the parking layout, signage, and storefront features.