Last week, we reported on Universum’s 2018 most attractive employers survey according to business students. Today, we look at a new study from Statista on best employers for young …
Read more2018 Global Most Valuable Brands
Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Product Management, Trends 2018, brand positioning, BrandZ, global, top brands 15
As most companies know, their brand image represents a powerful asset. Thus, brand recognition and brand loyalty may represent the difference between success failure. And with that in mind, Kantar …
Read moreThe Value of Online Surveys: Looking Back and Looking Ahead
Hofstra Professors Joel Evans and Anil Mathur just published a follow-up to their classic 2005 article on “The Value of Online Surveys.”
This is the premise of the new article …
Read moreOur Most Popular 2018 Posts
Evans on Marketing Business Analytics and Marketing Information, Careers, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Technology and Marketing 2018, Evans on Marketing, joel evans, most popular posts
At Evans on Marketing, we have presented about 75 posts through May 11. Today, we cite our most popular 2018 posts to date. If you haven’t read them, please …
Read moreBudweiser Ramping Up Its World Cup 2018 Marketing Efforts
Evans on Marketing Global Marketing, Marketing Communications, Sports and Entertainment Marketing 2018, Budweiser, drone, World Cup
Once again, Anheuser-Busch is a major sponsor of the World Cup, this time in Russia. And already, we see Budweiser ramping up Its World Cup 2018 marketing efforts. The firm’s …
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