As we noted again yesterday, Super Bowl LVI is a huge advertising event. Some experts believe Sunday’s game will draw the largest viewing audience ever. So, who has made the …
Read moreQ and A About the Business of Super Bowl LVI
As we noted last week, the Super Bowl is probably the most important U.S. marketing event of any year. Yet, many of us have limited knowledge about the …
Tom Brady Is a Marketing Superstar
It is impossible to discuss the Super Bowl without an article on newly-retired Tom Brady. Not only is he a 7-time Super Bowl winning quarterback (and 5-time MVP). Tom …
Key Events in Super Bowl History
The first Super Bowl was held in 1967. On February 13, 2022, Super Bowl LVI will be played in Los Angeles. Why is this such a big deal for …
The NFL Nails TV Ratings for 2021-2022
In March 2021, we wrote about the NFL’s enormous future media rights deals. Despite the declining audience in 2020, the NFL secured a massive rise in fees. Now, we …