How to Do Better with Online Marketing Content

Globally, an overwhelming number of companies utilize content marketing as part of their online efforts. According to the Content Marketing Institute: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Rather […]

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Are You Always “On”? Living in a Connected World: Segment 3

We live in a digitally connected world, where many of us are regularly “on.” However, some firms are still fighting back against this phenomenon. Consider this example (from Jane E. Brody, writing for the NY Times): “Hurray for the HotBlack Coffee cafe in Toronto for declining to offer Wi-Fi to its customers. It’s HotBlack’s reason […]

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Are You Always “On”? Living in a Connected World: Segment 2

We live in a digitally connected world, where many of us are regularly “on.” According to Annie Kjellstrom: “Until recently, we connected with one another in person. We planned activities around what we liked to do together, not the best status update. We made photo albums (real ones) as a tribute to good times and […]

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Are You Always “On”? Living in a Connected World: Segment 1

We live in a digitally connected world, where many of us are regularly “on.” According to a study by A.T. Kearney of 10,000 ‘connected consumers’ (people who say they connect to the Internet at least once a week): “Our findings are fascinating and at times counterintuitive. Here’s the quick view: Continuous connectivity. More than half […]

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Advice from U.S. Entrepreneurs: Starting, Growing, Staying Inspired

We can learn a lot from successful entrepreneurs in terms of how to start a business, how to scale a business, and how to stay inspired. Recently, Tracey Wallace published (for Big Commerce) “234 American Business Owners on Starting, Scaling, and Staying Inspired:” “This is about following your passion. This is about hope in the […]

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Cybercrime Costs How Much?

The extent of cybercrime continues to explode, as we have noted before (see, for example, 1, 2, 3). Consider the following: Interpol describes the types of cybercrime that exist — “Cybercrime is a fast-growing area of crime. More and more criminals are exploiting the speed, convenience, and anonymity of the Internet to commit a diverse […]

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2017 Status of Social Video

Recently, we posted about how to apply video content to the marketing funnel. Today’s post deals with the current state of social video.   As reported by Megan O’Neill for Animoto (a video production specialist): “We surveyed 1,000 consumers and 500 marketers to find out how video is making an impact in today’s golden age […]

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Happy Fourth of July!!

In honor of the U.S. July 4 holiday, we offer a video clip and three informative and entertaining infographics. Have a great day — and please be safe. 🙂   Video: History of Independence Day from History Channel   Infographic: How Americans Celebrate July 4th  from Fronetics   July 4th by the Numbers [1] from […]

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Applying Video Content to the Marketing Funnel

Marketing through online videos is at its highest point ever — and growing quite a lot. As we know, YouTube leads the way. According to information compiled by Fortune Lords, 1.3 billion people worldwide use YouTube; each minute, there are 300 hours of video uploaded to YouTube; each day, nearly 5 billion videos are viewed […]

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