The Evolving Role of the CMO (Chief Marketing Officer) and Strategic Partnerships February 7, 2013 Evans on Marketing Careers, Global Marketing, Product Management, Trends alliance, chief marketing officer, CMO, competition, entrepreneur, IBM, innovation, marketing, opportunity, planning, Royal Dutch Shell, strategic partnership, success, trends, video 2 IBM has compiled the thoughts of CMOs from around the world, who offer their insights on the evolving role of the chief marketing officer. Watch this short video. And … Read more