Digital Activity by Generation

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , 4

 
As we know, digital behavior regularly changes over time. Here, we look at today’s digital activity by generation.

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How Do College Students “Connect” with Brands?

Evans on Marketing Consumers and Their Behavior, Marketing Communications, Social and Digital Media, Trends , , , , , , , , , 8

Marketers today recognize the enormous buying power of college students and very much want to gain their attention and patronage. But are marketers able to “connect” with college students through …

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