Due to its growing importance, today we present an in-depth look at sustainability. As described by Investopedia: Sustainability is most often defined as meeting the needs of the present without compromising the ability of future generations to meet theirs. It has three main pillars: economic, environmental, and social. These three pillars are informally referred to as people, planet, and profits.
Before reading below, check out these prior posts:
- Marketing Sustainability Pays Off
- Recycling Not Yet Popular Enough
- Evolving State of Sustainability in Marketing
Euromonitor International’s In-Depth Look at Sustainability
In this area, Euromonitor International leads in research. However, its current full report sells for $1,325. Fortunately for us, through its blog, Euromonitor provides several free highlights of its Environmental Sustainability Index report. Next, we offer some highlights.
“Consumers, investors, and stakeholders often demand accountability for environmental impact. Therefore, more firms see the value of putting sustainability at the core of their business strategies. This means a lot of voluntary commitments to support the UN Sustainable Development Goals (SDGs). A common framework paves the road to a more sustainable future by 2030. Eight of the goals (highlighted in grey) below relate to environmental sustainability. In addition, they directly connect to Euromonitor International’s Sustainability data. In general, they relate to energy, pollution, water, natural disasters, climate change, forest and biodiversity, and agriculture.”
Environmental Sustainability Index
“The index ranks 97 markets. And in 2018, they represented 89.1% of the world’s population. As well as 97.2% of global GDP. Thereby highlighting country-specific risks and opportunities in the sustainability space. Best of all, the index help businesses and governments map and understand sustainability issues. How? By providing quantifiable metrics to a range of sustainability challenges. Thus helping them prioritize markets to focus sustainability goals to have the greatest impact.”
Best and Worst Performing Countries