We all like to feel that we get bargains when shopping. But that’s not always the case. See More Gamesmanship on Retail Prices — Even Online. And When …
Social Media Future of Customer Care
Due to its importance, social marketing is a hot topic for us. In looking ahead, let’s study the social media future of customer care.
These posts highlight our recent …
Read moreBetter Retaining Customers
Customer retention is a major driver of long-term success. Yet, it can be elusive. Thus, today’s post relates to the goal of better retaining customers.
Before reading below, please …
Read moreAT&T Time Warner Merger Approved
On Tuesday, a federal judge approved the merger of AT&T and Time Warner without any restrictions. This was a blow to the Justice Department, which opposed the merger. So, …
IHOP Becoming IHOb
Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Product Management, Social and Digital Media brand, company name change, Ihob, IHOP, Twitter, video
Last week, IHOP tweeted that it would be changing its name to IHOb. With an announcement on Monday June 11, 2018 as to what the “b” stood for. It …
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