Don’t just walk into an interview cold. Learn as much as you can about the firm that is interviewing you before you get there. Show as much interest in the firm as you want the firm to show in you.
Here’s a short YouTube video on the topic.
Evans on Marketing Careers career, experiential marketing, job interview, online information, opportunity, planning, research, tips, video 1
Knowing the history of an organization and what it does and what its values are is critical when interviewing for a job. Two weeks ago I met with an executive from ESPN Radio who said that if a potential candidate was unfamiliar with what ESPN Radio does, he will immediately disregard this person. Researching a potential job and gaining knowledge about it is a crucial aspect in the interviewing and hiring process.