As years roll by, it is no surprise that Gen Z marches ahead. According to Wikipedia, “Generation Z refers to the cohort of people born after the …
Read moreUnderstanding Chinese Millennial Workers
Evans on Marketing Careers, Global Marketing, Trends business model, Chinese, millennial, opportunity, planning, tips 10
Do YOU Understand the Multicultural Millennial?
Evans on Marketing Consumers and Their Behavior, Social and Digital Media, Trends diversity, infographic, millennial, multicultural, opportunities 1
As with other age-based groups, such as baby boomers, the diversity of millennials is often underappreciated. For example, U.S. baby boomers are all those born between 1946 and 1964. This …
Read moreBest Locales for Millennials
As we know, millennials have surpassed baby boomers as the largest demographic age group in the United States. Yet, many people in this massive and influential group are having a …
Read moreMany Young Adults Still Live at Home
For a variety of reasons, young adults are more likely to live at home than ever. Among these reasons are: to finish school, to reduce spending, to save money after …
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