Small Firms & Pricing: Questions to Consider – Part 2

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Pricing , , , , , , , , , , 2

by Joel R. Evans and Barry Berman

This is the second in our series of six columns on hints for price-setting by small firms. How would you respond to these …

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Small Firms & Pricing: Questions to Consider – Part 1

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Pricing , , , , , , , , , , 1

by Joel R. Evans and Barry Berman 

One of the most crucial areas of decision making for small firm is pricing. Yet, we have found that small firms often do …

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Better Communicating with Loyal Customers

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by Joel R. Evans and Barry Berman

 
In this post, we resume our discussion about gaining more loyalty and patronage from current customers. The focus is on communicating with …

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How to Generate Greater Customer Loyalty

Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Trends , , , , , , , , , 17

by Joel R. Evans and Barry Berman

In this post, we continue our discussion about gaining the loyalty and increased patronage of current customers. Our focus is on the value of …

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Using Database Marketing to Target Loyal Customers: A Small Business Guide

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Trends , , , , , , , , , 6

by Joel R. Evans and Barry Berman

As we noted last month, too many firms concentrate on how to woo new customers and do not pay enough attention to what …

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