by Joel R. Evans and Barry Berman
This is the second in our series of six columns on hints for price-setting by small firms. How would you respond to these …
Read moreThis is the second in our series of six columns on hints for price-setting by small firms. How would you respond to these …
Read moreOne of the most crucial areas of decision making for small firm is pricing. Yet, we have found that small firms often do …
Read more
In this post, we resume our discussion about gaining more loyalty and patronage from current customers. The focus is on communicating with …
In this post, we continue our discussion about gaining the loyalty and increased patronage of current customers. Our focus is on the value of …
Read moreAs we noted last month, too many firms concentrate on how to woo new customers and do not pay enough attention to what …
Read more