Small Firms & Pricing: Questions to Consider – Part 2

by Joel R. Evans and Barry Berman

This is the second in our series of six columns on hints for price-setting by small firms. How would you respond to these

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Small Firms & Pricing: Questions to Consider – Part 1

by Joel R. Evans and Barry Berman 

One of the most crucial areas of decision making for small firm is pricing. Yet, we have found that small firms often do

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Better Communicating with Loyal Customers

by Joel R. Evans and Barry Berman

 
In this post, we resume our discussion about gaining more loyalty and patronage from current customers. The focus is on communicating with

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How to Generate Greater Customer Loyalty

by Joel R. Evans and Barry Berman

In this post, we continue our discussion about gaining the loyalty and increased patronage of current customers. Our focus is on the value of

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Using Database Marketing to Target Loyal Customers: A Small Business Guide

by Joel R. Evans and Barry Berman

As we noted last month, too many firms concentrate on how to woo new customers and do not pay enough attention to what

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