For years, we have written about the need for shoppers to support local firms. Given the problems faced by these companies due to COVID-19, it is more important than ever to do some holiday shopping locally. We know a lot about Black Friday and Cyber Monday. But Small Business Saturday 2021 is also crucial.

Small Business Saturday always falls between Black Friday and Cyber Monday, This year on November 27.

Small Business Saturday 2021


Please Remember Small Business Saturday 2021

For today’s post, we rely on two sources. The Small Business Administration  (SBA) and American Express.


As the SBA — the federal agency advocating for small businesses — notes:

Saturday, November 27, 2021 is Small Business Saturday. A day to celebrate and support small businesses. This year, we know small businesses need our support more than ever. While they navigate, retool ,and pivot from the effects of the coronavirus pandemic. Please join SBA and organizations across the country in supporting your local small businesses by shopping at a small business.

Founded by American Express in 2010 and officially cosponsored by SBA since 2011, Small Business Saturday is an important part of small businesses’ busiest shopping season. Historically, reported projected spending among U.S. consumers shopping at independent retailers and restaurants on Small Business Saturday reached an estimated $19.8 billion, according to the 2020 Small Business Saturday Consumer Insights Survey. Which was commissioned by American Express. The survey also found that 97% of shoppers recognized the positive impact they make by shopping small. And 85% of them reported they also encouraged friends and family to Shop Small® as well.

The highly successful team of SBA, Women Impacting Public Policy (WIPP), and American Express is kicking off the 2021 holiday season by encouraging consumers to support our nation’s nearly 32 million independent businesses.

American Express

Each year, American Express steps up its Small Business Saturday efforts.2021 is no exception.

Resources for Consumers

Wherever this season takes you, make your holidays brighter when you support small businesses. Both at home and on the road. Explore the Map to find local places to Shop Small [that accept American Express]. To see recommendations based on your spend history. And to locate places where you can tap to pay.

Click the image to find small retailers near you. Enter the location of where you live. And the type of products you are looking for.


Resources for Small Businesses

American Express offers a free “Shop Small Resource Hub.” Get the free materials, tools and services you need to help your small business thrive.

The two images below show the available small business resources. Click here to access them.

Small Business Saturday 2021


Small Business Saturday 2021

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