Last week, we wrote about how many firms are having trouble keeping up with social media (click here for that post). After reading this story, Rachel Levy Sarfin from http://onlyit.ca contacted me about doing an interview on that subject.
This interview was published yesterday. As Levy Sarfin reports:
“Having a social media presence for your business is de rigueur today. Prevailing wisdom says that if you have not created profiles on popular social networks, you are missing a valuable opportunity. However, your brand’s mere presence on LinkedIn or Facebook is only the first step to attracting and retaining customers. Brands need to respond to consumers’ comments through social media channels to show they care about them and are interested in keeping their business. Dr. Joel Evans, professor at Hofstra University’s Zarb School of Business, explained why companies neglect this important relationship and how they can fix the problem.”