Until now, we have focused on shopping and sales. Looking at the behavior of consumers and the tactics of firms. For example, see Holiday 2019 Revenues Expected to Reach $1 …
Return Policies and Serial Returners
Return policies and serial returners refer to shoppers who often return items. So, consider this question. How should retailers such as Amazon deal with serial returners?
In prior posts, we …
Read moreWhat Consumers Want in Returning Items
Today, we consider what consumers want in returning items. And this is a topic that we have studied before. Customer Returns. Better Understanding Returns of Online Purchases. Customer …
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