Be Relevant. Go Local.

   Click the image for the full story As Neustar Insights says in this white paper, there are many benefits to localization: “In the parlance of marketing, to localize is simply a way to target audiences. Localization, or geo-targeting, builds on what you know about your visitor’s physical location. In a sense, it bridges the physical […]

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True Fit Is Online Retailers’ Latest Attempt to Help Consumers Buy Right Size; No Tape Measures

   Click on the image for the full story As Christina Binkley reports in the Wall Street Journal: “Online clothes shopping keeps promising more: flash sales, up-to-the-minute styles, inside peeks at the runway and exclusive designer interviews. What every shopper wants and no one delivers, though, is the guarantee of a perfect fit. Nordstroms, Macy’s and […]

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Whom Do You Want Sitting Next to You on a Plane?

   Click the image for the full story Nicola Clark of the New York Times reports that: “This month, the Dutch carrier KLM began testing a program it calls Meet and Seat, allowing ticket-holders to upload details from their Facebook or LinkedIn profiles and use the data to choose seatmates.” Is this something YOU would […]

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