Be Relevant. Go Local.

19 Apr

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As Neustar Insights says in this white paper, there are many benefits to localization: “In the parlance of marketing, to localize is simply a way to target audiences. Localization, or geo-targeting, builds on what you know about your visitor’s physical location. In a sense, it bridges the physical distance between your Web site and their homes (or offices, for all those quietly shopping in their cubicles).”

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