Click the image for the full story

As Neustar Insights says in this white paper, there are many benefits to localization: “In the parlance of marketing, to localize is simply a way to target audiences. Localization, or geo-targeting, builds on what you know about your visitor’s physical location. In a sense, it bridges the physical distance between your Web site and their homes (or offices, for all those quietly shopping in their cubicles).”

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.