As we regularly note, firms constantly look for ways to better please shoppers. For example, see What Tactics Increase Customer Loyalty. Today, we look at ways to expand your brand with digital deals.
Luke Fernandez of Wikibuy serves as our guest blogger. Luke provides the content. The infographic comes from wikibuy.com.
How to Expand Your Brand with Digital Deals
The average person expects a deal on almost every interaction. And they’re willing to do work to track it down. In fact, according to recent research, nearly all consumers say they actively look for coupons and deals when shopping.
Also, the time consumers invest in finding a good deal isn’t small, either. According to Valassis, over 50% of consumers they take over two hours per week looking for ways to save a few dollars on the goods and services that they consume. And the trend is growing among some demographics. For example, a quarter of millennial moms report that they spend over 30 minutes a day — 4 hours per week — looking around for savings.
As such, integrating coupons into your businesses marketing strategy is a great way to reach new audiences and convert customers. Additionally, a large percentage of consumers report that coupons even increase brand loyalty, and influence their purchasing decisions.
To help you take advantage of the benefits coupons and deals offer for your business, Wikibuy created an infographic explaining how to drive sales with coupons. Check out the full visual below to see just how powerful a coupon can be.