Today, we examine the relationship between sleep patterns and our productivity. But wait, how does this relate to marketing? In our roles as marketers, we must recognize the habits and behavior affecting productivity.
The Interaction of Our Sleep Patterns and Our Productivity
To learn more about this subject, we turn to Casper, the bedding company:
“Sleep patterns vary from person to person based on age, activity level and sleeping conditions. Chronotypes are a general way of classifying one’s sleeping pattern. “Chrono,” relates to time, and “type,” refers to one of four classifications: the Lion, the Dolphin, the Wolf and the Bear.”
“Each animal corresponds with a certain type of person. Do you feel most productive during the day or at night? Do you take that afternoon nap or do you power through the day? Knowing your chronotype can boost productivity and help you listen to your body. Thus, instead of fighting your body with a sleep schedule that doesn’t work for you, it’s best to work with your chronotype. Understanding the advantages and disadvantages of a personal chronotype starts with knowing which one you are.”
The Bear — “As a rule, eight hours of sleep is typical. And normal sleep hours are usually between 11 P.M. and 7 A.M. This chronotype is most productive in the morning. And it will struggle with an afternoon slump. About 55% of people fall in this category.”
The Wolf — “He or she is most productive at night. Wolves go to bed around midnight. About 15% of people fit here. They are often more reserved and introverted. Generally, this type has two peak periods of work and creativity — early afternoon and late night.”
The Lion — “This chronotype feels most alive in the morning. And it typically completes massive amounts of work before lunch. Thus, everything runs smoothly until midday. The afternoon slump hits this group hard. And by the evening, they feel drained. About 15% of people considers themselves Lions.”
The Dolphin — “Usually anxious, Dolphin types have a hard time falling asleep at night. Rarely do they get a full night of sleep. Productivity peaks mid-morning. But there is always underlying tiredness. Dolphins also have a hard time waking up. It’s recommended they sleep from about midnight to 6 A.M. Only 10% of people are Dolphins.”
In conclusion, look at the Casper infographic.