Superior marketing research is as important for B2B firms as B2C ones. Hence, the topic of today’s post — B2B marketing research tools.
Also, see:
An Infographic Look at B2B Marketing Research Tools
According to Rebecca Ley, reporting for B2B Marketing:
“The Net is awash with market research tools. But which ones are best for the job when you need to deep-dive into the four most important data pools for B2B marketers? Customer satisfaction. Search. Social media engagement. Content consumption.”
“We trawled the market for the best catches when it comes to market research tools, and put them all together for you in a salty, undersea infographic.”
In the following infographic 13 tools are described.
