Because China is the most-populated country in the world, we need to do a better job in understanding the role of the Internet and social media there.

According to Steven Millward, writing for Tech in Asia:

“With an estimated 597 million people active on social media in China, the country’s top 10 sites actually have a staggering 3.2 billion individual accounts. Armed with the newest user numbers for these Chinese sites, the team at Go Globe has made a good-looking infographic showing how they all stand at present. Along with those numbers, the data also shows that the largest section of China’s social media users – a full 30 percent – are aged 26 to 30. The perfect target for advertisers. As a whole, 91 percent of Chinese netizens have social accounts, which is way above the 67 percent in the US.”

Check out the infographic below.



15 Replies to “The Top Social Media Sites in China: An Infographic”

  1. This is interesting. Because as a Chinese, I didnt know Qzone would rank so high among all social media. I guess the reason is because its a component part of QQ, which is the largest online chatting software. However, I think the ranking itself cant reveal the reality. Because for most higher-eduacted group, Qzone is definitely not their first option because there are too much spam on this social media like porn websites information. And also, i think maybe Tencent weibo has more registers, however, Sina weibo has the biggest influence, because the majority of famous group like actors, actress or entrepreneurs has registered on this social media. So Sina weibo is defenitely a must-pay-attention social media for anyone who wants to better do online marketing.

  2. I think that this infographic is incredibly relevant because it capitalizes on the importance of expanding our social media advertising outside of the United States. I am amazed that there are 597 million active social media users in China and that the amount of users has drastically increased in one year alone. This shows that it’s not more important than ever for U.S. based companies to develop more advanced international marketing techniques. Additionally, I find it interesting that the amount of social media users in China differs with sex: 57% are male while only 43% of users are female. This is not something we find in the United States where the gender ratio is split pretty much 50/50.

  3. I found this article quite interesting, I am surprised that the largest age group that is involved in social media is the 26-30 age group over the 19-25 year old age group in that I feel in comparison to the US it would be the exact opposite. Furthermore this infograph just highlights how big an impact social media is around the world and that it is great tool for companies to use to reach consumers.

  4. I am surprised to see that 597 million social media users are in China, this is a huge number! I think this information is vital for marketing and advertising companies that want to invest aboard. Social media creates a huge platform for companies to advertise their products, and by reaching millions of users companies can see which products their customers want and are needed. Additionally, the 26-30 age group that uses social media the most provides international businesses with their target audiences. Since the growth of social media increased by 60% in just one year alone in China, this shows that social networking has become a global phenomenon and has changed the way we communicate.

  5. Wow! Very interesting! It’s surprising to see that the largest number of social media users are aged 26-30. In the US I think the most popular age group would be 19-25. It makes sense that 91% of the Internet users in China are on social media, for I think their Internet users are primarily younger on average. In the US, we have people of many different ages. These older ages might not embrace social media as much as the younger crowd, therefore the online population of social media is much different in China than here. I thought that the information about friends recommending brands was interesting! I read it as the Chinese being very trusting to the opinions of their friends, rather than going out and doing their own research on products. Great post!

  6. Seeing that China has a bigger social media then was thought I think this shows a component of the marketing function. Now that marketers know that China is using social media to a greater extent, marketers can start to try and market differently to the Chinese population. To me the surprising part of this study was not that China was using a lot of social media, so much as the age group that was predominately using social media. The majority of users in the United States are the younger generation. So this change in age groups is the determining factor on what products to try and advertise.

  7. This infographic is really interesting, and especially useful to marketing and advertisement firms that are looking to reach people internationally. There are 597 million active social networking users in China. This extremely high number shows just how many people a company would be able to reach by advertising online. The infographic also includes the ages of these social network users. This is useful because it can help you decide if marketing on these sites will be worth it. If your target audience is within the age group of 26-30, marketing on these social media sites will me more effective than if your target audience is within the ages of 36-40. It’s really cool looking at these statistics and trends of social media from another country.

  8. This infographic provides a powerful insight using statistics regarding China’s social media activity and how it compares to the United States. What struck me immediately was the Top 10 Social Media Sites in China: specifically, the fact that I’ve never encountered any of them. Whereas the United States sees a ubiquitous presence of online users utilizing social media apps such as Facebook, Twitter, Instagram, Tumblr, Pinterest, and more, these are nowhere to be found in China’s restrictive network. Although, restrictive internet access has certainly not trumped user interest in getting into social media. While the U.S. sees only 67% of its overall population utilizing at least one social media account, a total of 91% of China’s population has an account online. Additionally, about 46 minutes of a user’s day is spent navigating through social media accounts. All of this goes to show that as different as our nation’s may be, individuals still take part in utilizing social media as a way to connect and experience daily life in the 21st century. There is no doubt in my mind that online membership will continue to grow in the future, or at least until resources used to produce electronics become scarce, or serious health concerns related to utilizing technology are discovered.

  9. Everybody thinks we are the most connected to our social media…until they have studied this article. I could not believe that 91% of Chinese have acccounts on social media compared to the 67% of Americans. However, I do believe that they use social media for more important uses like brand adverising. I think that because Facebook is not allowed in China, people spend much less time procrastinating on social media. Chinese are averaged to spend about 46 minutes on social media a day. That’s nothing!

  10. I am first off blown away by the enormous number of social media users. Then when looking at the percentage of how many online users use social media, I am shocked! 91% is a huge number. This just goes to show the incredible important of using social media as an advertising and marketing tool. If people are so actively using these sites, they become a huge target. The infographic also states that 38% of users take shopping advice from these networking sites. If a brand or company is not advertising on them, they are missing out on an incredibly huge market.

  11. After learning about the population of social medias users in China it is clear how beneficial it could be to reach out to them when trying to market a product, service, or organization. Marketers can start reaching out to this large audience through their top 10 social medias as listed above. The infographic above makes it clear that the Chinese population values the opinions of others since almost 40 percent of shopping decisions are based off of online recommendations. If marketers can get a majority of the citizens of China to follow their product/service/organization then they are more likely to boom and become successful.

  12. Be careful! yes the numbers are big, bold and beautiful But underneath it all lies the big dragon of competition, different buying habits and different culture. The marketing companies know or are learning this. The Chinese don’t respond nor do they spend money as we westerners do! For instance, so many people want to put up an online storefront on Taobao (ebay) But do you know how many people have such a negative view about putting up a store? just about everyone i talk to here on the street! I am Canadian living here 5 years! They all say.. you won;t make any money. The big guys get all the business! On the street i see stores go up like crazy. one year later they are closed. Some of the big foreign luxury brand stores are closing stores. WHY? it goes against our western world views. yes the numbers are big. Be careful it could be fools gold? or quicksand. Hmm The carrot on the stick leading the donkey seems to come to my mind. PS I love it here and (still) fitting in to make money! But realize, its a different animal here. That’s why the big marketing companies have not just jumped in! China is a big, but it is a rough and brutal sea of end users. Think Bermuda triangle! haha! cheers! But I am still not leaving!

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