Because China is the most-populated country in the world, we need to do a better job in understanding the role of the Internet and social media there.
According to Steven Millward, writing for Tech in Asia:
“With an estimated 597 million people active on social media in China, the country’s top 10 sites actually have a staggering 3.2 billion individual accounts. Armed with the newest user numbers for these Chinese sites, the team at Go Globe has made a good-looking infographic showing how they all stand at present. Along with those numbers, the data also shows that the largest section of China’s social media users – a full 30 percent – are aged 26 to 30. The perfect target for advertisers. As a whole, 91 percent of Chinese netizens have social accounts, which is way above the 67 percent in the US.”
Check out the infographic below.