Now that Twitter has matured as a social media platform, its usefulness for business has never been higher. Yet, some firms still don’t really get how to use Twitter, while others are Twitter stars.

As Anum Hussain reports for HubSpot:

“Social media conversations have evolved. Rather than broadcasting messages, users and brands are engaging in more direct communication. And the most prominent social channel for these one-to-one conversations is Twitter. It’s a good thing, too. Episerver reports that 30% of brand experience increased customer loyalty after establishing a social media presence. The thing is, some brands are doing it more often, and with a lot more heart, than others.”

“I’d like to share some brands using Twitter the right way — you know, conversations, personalization, the stuff that makes you feel all warm and fuzzy inside. So, here they are. Ten brands that are totally rocking modern-day Twitter marketing.”

Click the image to see Hussain’s top 10.


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