This is an interesting article title, right? Yet, it’s true. We need to communicate who we are and why we are the right applicant for a job — without coming across as too cocky or arrogant.
As Joshua Waldman writes for Careerealism.com: “Branding is a very creative process. So, put on your creativity hat. Seriously. Think about three emotional words that might best describe you. Write them down. Now, think about what colors best represent those words. What images best represent those words? Now, look at your business cards, profile images, and your professional headlines. Do these elements reflect your brand? If not, change them. Those three words are going to inform everything you do. Every sentence you write. Every elevator pitch you deliver.”
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