As we get closer and closer to the commercial launch of autonomous (self-driving) cars, one key factor has not been addressed enough: What is an autonomous car — because one …
Read moreWhat Type of Autonomous Car Is for YOU?
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Technology and Marketing, Trends autonomous car, business model, customer expectations, experiential marketing, innovation, opportunity, planning, self-driving, The American Genius, trust 3