One marketing career track — in product management — is gaining popularity at many MBA/MS programs (including the graduate course in product innovation and management at Hofstra’s Zarb School of Business).
Recently, Lindsay Graham — for the Wall Street Journal — wrote “Coveted Job Title for MBA.s: Product Manager.” Consider this from Graham’s article:
“So much for buyout titans. The current crop of MBA students has a new dream job: Product manager. More business-school students are setting their sights on tech company product-management roles, which combine elements of marketing, design and problem-solving, students, faculty and recruiters say. Leading a product like UberEats, Uber Technologies Inc.’s food-delivery service, or Amazon Prime, home to Amazon.com Inc.’s streaming content, marries business strategy with ‘the thrill of building a thing,’ said Tom Eisenmann, a Harvard Business School professor and faculty co-chairman of the school’s Rock Center for Entrepreneurship.”
“Product managers conduct market research, propose a prototype, test it, coordinate design and engineering efforts, and market the final version. Early-career product managers can typically expect to earn in the low six-figures; the national average salary for the position is $111,650, according to job site Glassdoor Inc.“
Click the image to read more of the WSJ article.
This is a new career field for the MBA students, however, business school does have product management, but not how to become a successful product manager in detail. Therefore, people need to gain more experience at work and for sure it will be a new trend in building career goals I believe.
Product management is an emerging career field recently, most of the MBA students have taken the product related courses I believe, however, they need to gain more experience at more if they want to find out how to become a successful product manager.
I have attended the graduate course in product innovation and management. It is indeed a very useful one, i learn the whole product process. I think there are two obstacles for product management. The first one is that how to continue to get new idea and launch valuable products which can occupy a enough niche market. Another one is that how to prolong the product life as much as possible. For example, having a longer develop and mature periods than the competitive products.