One marketing career track — in product management — is gaining popularity at many MBA/MS programs (including the graduate course in product innovation and management at Hofstra’s Zarb School of Business).
Recently, Lindsay Graham — for the Wall Street Journal — wrote “Coveted Job Title for MBA.s: Product Manager.” Consider this from Graham’s article:
“So much for buyout titans. The current crop of MBA students has a new dream job: Product manager. More business-school students are setting their sights on tech company product-management roles, which combine elements of marketing, design and problem-solving, students, faculty and recruiters say. Leading a product like UberEats, Uber Technologies Inc.’s food-delivery service, or Amazon Prime, home to Amazon.com Inc.’s streaming content, marries business strategy with ‘the thrill of building a thing,’ said Tom Eisenmann, a Harvard Business School professor and faculty co-chairman of the school’s Rock Center for Entrepreneurship.”
“Product managers conduct market research, propose a prototype, test it, coordinate design and engineering efforts, and market the final version. Early-career product managers can typically expect to earn in the low six-figures; the national average salary for the position is $111,650, according to job site Glassdoor Inc.“
Click the image to read more of the WSJ article.