Are strategic plans in marketing important? They are in our view. 🙂
Take a look at the video below and the article from Entrepreneur, which notes the following:
“Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan.”
“The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. Later on we suggest creating a section of your plan that addresses the medium-term future — two to four years down the road. But the bulk of your plan should focus on the coming year.”
A marketing plan can benefit the company dramatically. It can remind employees of their marketing goals and track their performance. Also, it provides employees a clear goal to work on. A great strategic plan can not only make the target easier to achieve, but also make the company more efficient.