There is no question that detailed, accurate information can help companies make better decisions and enact better tactics. Yet, having comprehensive, targeted data is not necessarily simple.

As Graham Winfrey reports for Inc.:

“Roughly half of business professionals cite ‘slow or untimely access to information’ as one of the obstacles holding their companies back. Making matters worse, a lot of the data available to businesses are essentially useless. The big lesson? When it comes to business intelligence, having smart data is more important than big data.”

The infographic below, developed by Boston University, focuses on some keys in using business intelligence for competitive advantage.

Business Intelligence as a Competitive Advantage
 

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