Chobani is yet another example of how an organization with aligning values to the Olympics can use sponsorship to further brand recognition, awareness and boost sales. From the 338% increase in brand mentions from the 2012 games, one would think Chobani would look towards Olympic Sponsorship again in 2016
Chobani is yet another example of how an organization with aligning values to the Olympics can use sponsorship to further brand recognition, awareness and boost sales. From the 338% increase in brand mentions from the 2012 games, one would think Chobani would look towards Olympic Sponsorship again in 2016
Good comment