As consumers ramp up their holiday shopping, several factors affect their decisions. But more ever, one tactic will drive a lot of holiday shopping. To learn the tactic, keep reading. 🙂
One Tactic Will Drive a Lot of Holiday Shopping — What Is It?
Let’s stop the mystery. The tactic involves shipping. And the terms “free” and “one-day” now take on greater importance. Below, we extend the discussion in our past posts, such as these. Last Mile Deliver. BOPUS Gaining Steam [buy online, pickup in store]. Next-Day Delivery and Same-Day Delivery.
Over the past several years, free shipping has become a must-have tactic for most online retailers. As Lucy Koch reports for eMarketer:
“Research from Comscore found that the vast majority of desktop E-commerce transactions over the past four holiday seasons (November-December) have included free shipping. Between 2015 and 2017, that share generally ranged from 67% to 77%. But in 2018, there was a noticeable jump well into the 80% range through most of the holiday shopping season, peaking at 87% across several weeks between Thanksgiving and mid-December.”
With regard to one-day shipping, earlier this month, RetailMeNot identified 17 major retailers offering this benefit. And the firms are in various product categories. Furthermore, RetailMeNot notes that:
“[What is it?] A service that lets you shop anything from birthday gifts to laundry detergent and get it within 24 hours. In fact, more than half (51%) of retailers offer same-day delivery. And 65% plan to offer it within a year. Note that this list isn’t all-inclusive, and availability depends on your location: Call or check online to confirm that your store offers same-day delivery and these services are available in your area.”
Finally, take a look at the brief video from eMarketer about the positive impact of one-day delivery on Amazon.