Due to the evolution of artificial intelligence (AI), there are new ways to measure company culture. According the Balance Careers: Company culture is the personality of a company. It defines the environment in which employees work. Company culture includes a variety of elements. These include work environment, company mission, value, ethics, expectations, and goals.
In order to learn more about AI in a marketing setting, read:
- How Marketers Use Artificial Intelligence
- Applying Artificial Intelligence
- Artificial Intelligence Insights from Intel
Artificial Intelligence Offers New Ways to Measure Company Culture
As an example, CultureX — in conjunction with the MIT Sloan Management Review, reports a new process to measure a firm’s culture:
“Culture matters. Indeed, studies show good company culture leads to better financial performance and higher innovation. But how do you measure it? For decades, scholars and organizations faced the challenge of benchmarking corporate culture in a meaningful way.”
“Over the course of three years, the Culture 500 research team developed an AI-powered approach. As a result, we analyzed culture using a data set from 1.2 million employee reviews on Glassdoor. This data unlocked a gold mine of insights for measuring and understanding culture. By using free text responses from real employees. The average Culture 500 firm has 2,000+ employee reviews. By aggregating and analyzing these reviews, the research team could construct a comprehensive picture of culture. And it moves beyond anecdotes and personal observations that managers often use to understand their own firm.”
First, look at a short about the measurement techniques.
Now, review the “big 9” cultural values revealed in this study.