As noted previously, consumers want their expectations fulfilled. For example, see Changing Customer Experience Expectations and Enhancing the Customer Experience. Now, we look at one very interesting product category. Marketing ice cream. The scope of this industry is enormous.
Industry Overview — Marketing Ice Cream
Any idea of the revenues of U.S. ice cream industry? Hint: billions of dollars annually . And the amount is rather stable.
According to Statista, 2019 U.S. revenues will amount to $10.2 billion. And we will spend $30.92 per capita!
To learn more, look at these Statista charts.
The Importance of Flavors in Marketing Ice Cream
When marketing ice cream, a key factor is flavor. Over the years, the industry has flourished with long-time favorites such as vanilla and chocolate. While also introducing numerous new flavors and textures. Why? To keep living up to customer expectations. And to enhance the ice cream eating experience.
Earlier this year, WorkWise Software studied the popularity of various ice cream flavors by looking at Google search results:
“We compiled a complete list of all of the popular ice cream flavors from classic ice cream shops. Then, we used Google search volume to find out which states were searching for which ice cream flavors most often. The results are compiled below. The results for the most popular ice cream flavor were more diverse than we thought! Quite a few states chose more unique flavors, like Teaberry, Tiger Tail, and Tutti-Frutti. Beer ice cream was even the top searched flavor in Connecticut!”
“The only flavor that came in with a clear lead was Cookies and Cream. In 14 states, people looked for that classic Oreo-based ice cream. Vanilla ice cream appeared as the second most popular ice cream flavor based on search volume. Followed by a three-way tie among chocolate, peppermint, and strawberry.”