Are you using or considering paid search on Google? Do you know what the 100 most expensive keywords are on Google?
As Chris Zook writes for WebpageFX:
“Google has billions of keywords at their disposal. But not all keywords are created equally, and costs per click can wildly vary from a handful of pennies to hundreds of dollars. So which ones are the most expensive? That’s what motivated us to get in touch with our friends at SEMrush and figure out the most expensive keywords on Google for 2015. Together, we compiled and analyzed countless keywords to find the ones that stuck out above the rest. Some of these prices actually make sense. Others surprised us. And a small fraction left us pretty confused. But to get the full scope of our research, you really have to see the data for yourself.”
Click the infographic to read more from Zook.
I believe that is not right for google to charge that much money for those particular keywords. I think it should be more inexpensive so others can have a chance to advertise as well. Others should have the opportunity to purchase at a lower prices to better their companies’ revenue.