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“Evian’s video of Roller Skating Babies was not only watched millions of times in the YouTube but it has also inspired a huge amount of different versions of this video with different sound tracks all over the world. This is a masterpiece of viral marketing. But note also that the content is here king, i.e. you have to have something that attracts the interest and makes people to share it – and at the same time simple enough marketing message behind it so that it is easy to remember and naturally attaches to your brand.”
The Evian “Live Young” community page is worth taking a look – http://liveyoungcommunity.evian.com/