Last month, we presented A Guide to Better Understanding Generation Z. Now, we look at lots of stats about Generation Z. With emphasis on teens.


From eMarketer: Lots of Stats About Generation Z

Just recently, eMarketer shared several observations and charts about Gen Z. Please note: eMarketer focused on younger members of this generation.

For highlights, read below:

“Relating to and connecting with teens — the core of Gen Z — can be confusing. For marketers, reaching this cohort starts with understanding how and where teens spend their time. Teens are all about staying connected. And smartphones make it easy — especially as the age at which children and teens get these devices continues to trend downward.”

Lots of Stats About Generation Z

“Low wearable penetration among teens illustrates their less-than-impressed mindset. We estimate that just 14.7% of those ages 12 to 17 will be smart wearable users in 2020, compared with 36.0% of those 18 to 24 and 38.2% of those 25 to 34. Lower penetration is also likely influenced by parental reluctance to buy more than one pricey device for their teens.”

Lots of Stats About Generation Z

“Almost all US teens are internet users; we forecast that 97.4% of 12- to 17-year-olds will use the internet at least once a month in 2020. But that doesn’t mean that all their time is spent online (at least not according to teens themselves, who may not be the most reliable judges when it comes to how much time they really spend online).”

Lots of Stats About Generation Z

“On whatever device they’re using, teens are big on video. We estimate that 93.7% of 12- to 17-year-olds in the US will be digital video viewers in 2020.”

Lots of Stats About Generation Z

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