As we know, brick-and-mortar stores are engaged in a battle with online retailers. And certainly, many retail stores need better design.
First, check out these posts. Then, read below:
- Virtual Reality Live at Vera Bradley Stores
- Voice Assistants Have Come to In-Store Shopping
- Using Social Media to Boost In-Store Shopping
- The Promotion Value of Store Window Displays
An Infographic: Many Retail Stores Need Better Design
According to Lior Zitzman, writing for Big Rentz:
“Despite the growth of online retailing, nearly 90 percent “of all retail sales occur not online, but in a physical store. Not only are revenues higher, but the orders are also larger. 40 percent of customers spend more money than they originally plan a brick-and-mortar shop than they do online. This means that physical retail offers its own set of advantages over online shopping.”
“While stores may not be dead, things are changing. According to The Retail Doctor, customers are increasingly looking for a branded shopping experience that they can’t find online. Brick-and-mortar stores have more control over their customers’ experiences. A store remodel can go a long way in building your brand, boosting sales, and bringing in ROI.”
“When giving your store an overhaul, focus on your layout, floor plan, and visual merchandising. These components can have psychological effects on your shoppers. The most important thing is to tell a story in your store and utilize all building features to influence shopping behavior. Ready to delight your customers? See our tips to build a profitable remodel.”
