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According to the Wall Street Journal, “It doesn’t take the media to make a media star any more. The new economics of entertainment have enabled a foul-mouthed performer working on his own to carve out a very lucrative business. He doesn’t have the backing of a traditional media conglomerate. He’s a lone comic with a YouTube channel. Ray William Johnson curses constantly, often gives his audience the finger and sometimes dresses up as a penguin, but he is attracting more than five million regular viewers to his twice weekly video commentaries, making him the biggest draw at YouTube.”