Our shortening attention span. What did you say? Oh, I wasn’t paying attention. LOL. Unfortunately, our attention span is pretty limited. Even when compared to a goldfish.

First, look at these related articles:


Yes, It’s True — Our Shortening Attention Span

How long would YOU estimate your attention span at? Under 10 seconds? A minute? 5 minutes? 15 minutes? One hour? Get ready for the correct answer. Then, scroll down to the infographic. The bottom line: We need a boost.

As wyzowl frames it:

“Ever feel like our attention spans are getting shorter? It’s not just your imagination; new research revealed that human beings are, indeed, flakier than ever before! In fact, the average human attention span shrunk by nearly a quarter in just 15 years. Indeed, we now lag behind the humble goldfish in terms of being able to focus on a task or object.”

“That means – as marketers – we’re all trying to sell to goldfish. No wonder it sometimes feels difficult! Human beings are very, very forgetful. 25% of teens forget major details of close friends and relatives. 7% of people forget their own birthday from time to time. Furthermore, studies suggest that each week, 39% of Americans will forget one basic piece of information or lose one every day item. By the way, we’re also easily distracted! An average office worker will check their E-mail inbox 30 times every hour (yup…every two minutes…wow) and will pick up their phones more than 1,500 times per week amounting to 3 hours and 16 minutes a day. What about when we’re browsing online? Similar story, I’m afraid. On the average Web page, users will read at most 28% of the words during a visit. With 20% a more likely expectation. The average page visit lasts less than a minute and users often leave Web pages in just 10-20 seconds.”

“Check out the infographic below to get all the details, and let us know what you think – if you manage to concentrate all the way to the end! 🙂”

Our Shortening Attention Spa

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