Why the title ice cream mania? Well, after all, one of our favorite food delights is ice cream. As we discussed in June 2019, in the the U.S. alone, annual sales exceed $10 billion. And we certainly are a snack-driven society. For an example, click here.
What Drives Ice Cream Mania?
“Statista teamed up with global premium wafer and confection brand, Loacker, to survey American consumers on their frozen treat preferences. The public provided insights into their favorite flavors, toppings, and even where they liked to pick up their snacks.”
“In general, we found that 85% of respondents revealed they like to invest in feel-good activities at least once each week. ‘Enjoying good food or snacks’ appeared alongside ‘watching TV’ and ‘spending time with friends and family.’ These make up the country’s top 3 pastimes. We evaluated frozen treat consumption within the context of it bringing some extra goodness into consumers’ everyday lives. To accomplish this, our survey uncovered a wide range of data. That we further broken down into regional, demographic and even star-sign based trends.”
“We transformed the highlights of the campaign via our Statista Content Marketing & Information department into the infographic below, as well as into an animated video.”