Yesterday, we looked at technology trends for 2019. And earlier this year, we studied how advertising media are still shifting. Now, we study advertising industry projections for 2019. This industry keeps on evolving and changing.
MediaCom Global: Advertising Industry Projections for 2019
MediaCom Global is the source of information for this post. At MediaCom:
“We believe that everything connects together. And that means a media agency must think and operate in an entirely new way. So new that we don’t even call ourselves a media agency anymore. We call ourselves The Content + Connections Agency. That’s our shorthand way of saying that we have a unique approach to planning and buying. Which goes across paid, owned, and earned media. And which can optimize our clients’ entire system of content and connections. Because we do not just focus on the individual channel silos within them.”
“For us, ‘content’ is the fuel for high-performing communications systems. As a result, it includes any form of consumer messaging that connects brands with consumers. ‘Connections’ involves how we guide the content around the system. Thus, it’s about having a closed-loop distribution strategy. And that ensures there are no dead ends or wastage. At first, we take a step back. Then, we see the bigger picture, designing content with the connection in mind. We call this Systems Thinking. And it’s proven to transform communications effectiveness.”
To learn more about MediaCom Global, click the image.
Next, view the video with MediaCom’s 2019 advertising predictions.