Self branding — how we wanted to be perceived by employers, potential employers, peers, and others — is a major key to long-term career success.

With this in mind, here are a few questions:

  • Can you summarize yourself professionally in 25 words or less?
  • Do you have the skill set that employers want?
  • Is your skill set distinctive?
  • Do you regularly review and update your self positioning statement?
  • Do you regularly add to your skill set?
  • Is your self positioning statement well articulated at the top of your resume and at your LinkedIn profile?
  • Do you seek out feedback on your LinkedIn profile?
  • Is your self branding an honest reflection of yourself?


Here are some helpful posts that we have made on this topic. Take a look:


16 Replies to “Self Branding for a Successful Career”

  1. As a college senior, one major dilemma is looking for a full time job with a career. Due to economic conditions, one way stand out among employers is how a person markets themselves. Marketing yourself well can easily be a yes or no for a job.

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