Travel + Leisure is a leading publication about, yes, travel and leisure. And it is a big believer in the power of Twitter.

According to Patricia O’Dell, writing for Promo:

“Travel + Leisure’s Twitter feed and activity is impressive. The page has more than 570,000 global followers.  In October, 766 tweets drew 14, 317 interactions with a potential reach of 14.2 million. Page views were  373,000 with more than 32,000 unique visitors. Even more impressive is the brand’s pages per visit number: 11.6.”

Peter Frank, Travel + Leisure’s director of editorial product development, recently spoke at min’s Social Media Boot Camp and identified  various tactics and strategies regarding his Twitter strategy.

Click the image to read Frank’s excellent tips about using Twitter, as reported by O’Dell.

 


 

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