According Susan Hanshaw, CEO of Inner Architect, a digital marketing firm: “Most merchants on Twitter are using the channel like a public E-mail platform. The majority of messages are sales pitches and very little engagement with followers, which completely misses the point — and the opportunity — of Twitter.”

Click the image to see how retailers can do better.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.