Getting Better Content on YouTube

11 May

Click the image below for the full Businessweek story by Brad Stone and Andy Fixmer: Late last year, Google’s video-sharing site announced it would spend $100 million to support video programming. YouTube is funding filmmakers, artists, writers, and proven online hit makers with grants that range from a few hundred thousand to a few million dollars. It will eventually have about 100 new channels, including the Chopra Well, which will feature 10 spirituality-themed shows. By building a library of professionally produced programming that is closer to Charlie’s Angels than to “Charlie Bit My Finger,” Google hopes to attract more viewers, reduce the need to negotiate with Hollywood studios, and woo some of the big-name advertisers who have been reluctant to put their products next to cat videos.”
 

    Photo by Landon Nordeman for Bloomberg Businessweek

 

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