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As Dana Mattioli reports: “Retailers have started to wear out their welcome in customers’ E-mail inboxes, forcing stores to rethink their spam strategies. Last year, the nation’s top 100 retailers by E-commerce revenue sent recipients an average of 177 emails apiece, up 87% from 2007, according to research by marketing-technology company Responsys Inc. Some of the most aggressive E-mailers—including Neiman Marcus Group Inc.—sent each recipient more than 500 E-mails apiece in 2011, Responsys said. Amid signs that the sheer volume of E-mail is starting to turn customers off, some retailers have begun pulling back, reducing their mailings and fine-tuning their marketing tactics.”

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