In China: The Angry Birds Plan to Pummel Pirate Pigs

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As Barbara Farfan reports: “Some version of of the Angry Birds digital game franchise has been downloaded 100 million times in China. That’s a lot of foul-feeling fowls and frantic flying fun. With all this brand recognition and, we can only assume, Angry Birds addicts, the next logical step for the Angry Birds franchise in China is branded Angry Birds retail stores. One of the primary motivations for Rovio Entertainment to get into the retail game is to claim some retail territory that has been stolen by pirated Angry Birds products. So the plan is to open up to 600 Angry Birds stores in China within the next two years in order to saturate the market with official Angry Birds merchandise and drive the pirates out of business.”