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” ‘Be prepared’ is not just the motto of the Boy Scouts, but a credo that every company should adhere to if it wants to be successful. And that includes having a sound strategy for social media interactions, including handling crises.”

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  1. I couldn’t agree more! While it might not be the most fun thing to do, every business can benefit from being prepared for a crisis or mishap–it happens. And the best thing we can do is react in a professional and responsive way.

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