McKinsey’s New View of Segmentation

22 Jun

In the video clip below, David Edelman, a McKinsey partner and a leader in the company’s Digital Marketing Strategy practice, uses the banking industry as an example to discuss three distinct customer segments and how to tailor messages and offers for each.
 

 

One Response to “McKinsey’s New View of Segmentation”

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  1. McKinsey's New View of Segmentation | Marketing... - June 22, 2014

    […] In the video clip below, David Edelman, a McKinsey partner and a leader in the company’s Digital Marketing Strategy practice, uses the banking industry as an example to discuss three distinct custo…  […]

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