On many occasions, we discussed various aspects of strategic marketing. But, we never covered inbound versus outbound lead generation marketing. Today, that changes.
To begin, we need a firm grasp of these two concepts. According to HubSpot:
Inbound marketing is a strategy where you create content or social media tactics that spread brand awareness so people learn about you. Might go to your Web site for information. And then purchase or show interest in your product.
Outbound marketing is when a marketer reaches out to people to see if they’re interested in a product. For example, this could include door-to-door sales or cold calling where a sales rep or marketer approaches someone without knowing if he or she is even a qualified lead.
While some outbound strategies take lots of time and effort and may yield no leads, inbound strategies allow you to engage an audience of people that you can more easily qualify as a prospect of lead.
A Visualization of Inbound Versus Outbound Lead Generation Marketing
As Roxanne Paredes reports for Spiralytics:
Generating leads is a necessary part of any business’s sales process. With the digital age in full swing, capturing the attention of your target audience comes down to selecting the right approach. Two major approaches to lead generation exist — inbound and outbound.
In this infographic, you will learn the similarities and differences of inbound and outbound marketing, as well as how these two can bring valuable insights to your lead generation efforts. If you want to know more, read our lead generation guide./