Each year, BrandZ publishes its list of the top 100 global brands. Click here to access the 2017 report, produced by WPP and Kantar Millward Brown: “In its 12th year, this is the most comprehensive study into brand value, grounded in unique attitudinal data from over 3 million consumer interviews. The report includes an in-depth analysis of consumer and business-facing brands across 14 categories as well as the Global Top 100 ranking.”
Here is an interesting look — by Visual Capitalist — at the evolution of the most valuable brands in the world since 2006 (based on BrandZ data):
“A decade ago, the list of the world’s top brands was dominated by old guard names like Coca-Cola and Marlboro. However, the global scale of technology – and today, the top five brands by value are tech-related.”
